Nike Case Study - 1890 Words

Nike Presentation of Facts Surrounding Case Background on Football and the FIFA World Cup: Football (Commonly known as Soccer in the U.S.) was and still is the most popular sport in regards to viewership worldwide. In 2006 it was estimated that the sport of football was played by more than 265 million people, and continuing to grow (These estimates were up from 2000, estimated 42 million). Profession leagues exist throughout the world and the most popular teams were in Western Europe. The history of modern day soccer dates back to 1863, although there was early evidence of soccer being played as a sport in China between the 2nd and 3rd centuries BC. In China, it was mentioned that people dribbled leather balls by kicking it into a†¦show more content†¦Both can have a devastating impact on a company’s bottom line. The challenge is how to reach the largest number of consumer considering the limited marketing capabilities due to the sponsorship agreement with Adidas. Nikes traditional marketing strategy has relied heavily on televised promotions of its product s and endorsement partnerships with top tier athletes in their respective sports. With television and internet ads being restricted for Nike during the 2010 World Cup, there will be added cost of obtaining skilled professionals who are familiar with the national and local needs of the desired demographic. This will be costly and time consuming. Poor placement and untimely delays could harm brand strength and reputation in the region. The timing of product and endorsement releases will require extensive monitoring. Nike must also focus on how best to reach their target market of 17 year old males. The obstacle faced when trying to reach this demographic without using the internet or television will be difficult but not impossible. There will be issues with making strong relevant connections with their audience if the traditional positioning strategy cannot be implemented. To overcome the 40 year association that Adidas has as the official FIFA sponsor, Nike must make sure that there content and images are not lost in translation. To grow their position within the target market Nike will have to implement a consistent approach to demographic inShow MoreRelatedNike Case Study1004 Words   |  5 PagesRSS Case Study: E-recruitment gets Nike on track Posted by HR Zone in Strategies on Thu, 09/12/2004 - 16:54 0 inShare The Nike employer brand is extremely powerful in attracting potential talent to the business making the process of handling applications and supporting the resourcing process effectively and efficiently critical to business success; implementing e-recruitment was identified as the way to solve this businesses hiring problems. The issue Nike currently receives aroundRead MoreNike Case Study1112 Words   |  5 PagesCase Study- Nike 1. Discuss how Nikes growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness, they started paying athletes to wear their shoes. However, very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments, not just athletes. Hence, they then decided to tapRead MoreNike Case Study1494 Words   |  6 PagesIntroduction: This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the worlds leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activitiesRead MoreCase Study Nike765 Words   |  4 Pagesï » ¿Amanda Merkatz Management 301-02 Case Study 11 11252895 1. How does Nike’s decision to retain an in-house arm of ad agency Wieden Kennedy exemplify the concept of organizational design? The decision to retain an in-house arm of ad agency exemplify the concept of organizational design, makes you look at how both companies interpret organizational design. Organizational design is the process of creating structures that accomplish the company’s missions and objectives. First looking at the textRead MoreCase Study on Nike1252 Words   |  6 PagesCase Study Nike Introduction Good morning ladies and gentlemen and thank for taking the time to meet with us. Nike was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. The company officially became Nike, Inc. on May 30, 1978. Nike has various products which include footwear as well as other apparel that compliment the former. This accounts for 92 percent of the company’s revenue. The other 8 percent comes from equipment and non Nike brand products, such as ColeRead MoreNike Case Study1779 Words   |  8 PagesNike Case Study Submitted in partial fulfillment of the requirements For Master of Business Administration Degree Tiffin University at University of Bucharest Information and Decision Support Course By Ciprian Jitaru Instructor: Prof. John J. Millar Ph.D. Dean Emeritus and Professor of Management Cohort 9 November 06, 2010 1. What external and internal pressures did Mark Parker face when he assumed the leadership of Nike, and how did he respond to this challenges? Read MoreNike Case Study1104 Words   |  5 PagesCase Study- Nike 1. Discuss how Nikes growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness, they started paying athletes to wear their shoes. However, very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments, not just athletes. Hence, they then decided to tap moreRead MoreNike Case Study899 Words   |  4 PagesCorporation Case Study: Nike What is it? NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Nike Employees Nike Employee Networks are designed to help Nike move toward greater diversity. In the U.S., six employee networks focus attention on important communities within Nike. The intendedRead MoreNike Case Study5183 Words   |  21 PagesNike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million, around $48 million below its earlier forecast for the third quarter ended February 28, 2001. The company said that the failure in the supply chain software installation by i2 Technologies3 was the cause of this revenue shortfall. This admission of failure also affected the companys reputation as an innovative user of technology. The supply chain software implementation was the first part ofRead MoreNike Case Study1542 Words   |  7 Pagesin the stocks of Nike for the fund that she manages. †¢ Ford should base her decision on data on the company which were disclosed in the 2001 fiscal reports. While Nike management addressed several issues that are causing the decrease in market sales and prices of stocks, management presented its plans to improve and perform better. †¢ Third party sources also gave their opinions on whether the stock was a sound investment. WACC CALCULATION: Cost of Capital Calculations: Nike Inc Cohen calculated